The growth in the population of Americans aged 65 or older – projected to reach nearly 73 million in 2030, and more than 83 million in 2050 – will likely mean that senior households increasingly will be renters desperately in need of affordable housing. And senior renters, many of whom live on fixed incomes, are particularly vulnerable to the risks posed by skyrocketing rents and stagnant housing production.
Affordable housing providers serving seniors offer vital services that go beyond just housing. They provide care, comfort, and a sense of family to residents. So how are we preparing staff to interact with this ever-growing market segment? This session will help attendees learn how to best communicate to senior residents and improve relationships with the elderly, including common communication mistakes. This session will provide valuable insights on how to successfully navigate these conversations as well as understand the needs of seniors.
Angel Rogers, ARM, CCRM, started her career with National Community Renaissance in 1996 as a Community Manager and is now their Director of Learning and Development. She is also the owner of STAR (Specialized Training by Angel Rogers) which provides insight and training to the rental housing industry. Angel has been developing and delivering training programs with an emphasis on fair housing, operations, customer care, and affordability compliance for more than 15 years. She teaches for numerous associations throughout the country, (including CAM and CALP), teaches at several community colleges, and is currently co-creating a Property Management Certification with Chaffey College in Rancho Cucamonga, CA.